I build AI systems, and I get organisations to actually use them.
Most AI projects succeed in the build and fail in the last mile, where a working prototype meets the way people really work. That gap is where I focus: finding where AI adds value, building the solution, and driving adoption until it is part of daily practice.
Independent builds
Systems I designed and built myself, under the Duativ name.
Autonomous AI SDR agent
Independent buildAn agentic outreach system I built end to end. It researches prospects, drafts outreach sequences, and routes replies to a human for review.
Automated job search pipeline
Independent build · runningA pipeline that reads job alerts, scores each role against defined criteria, and drops the strongest matches into my inbox. It runs daily on its own. I review every match and handle each application myself.
Voice agent
Independent build · working demoA voice agent that answers real phone calls, books meetings in a calendar, and looks up vehicle details by registration number through an API call. I built it on both Vapi and Retell and settled on Retell as the preferred platform.
I sit on both sides of the gap
Most AI builders cannot run a transformation programme, and most transformation leads cannot build agentic systems. I do both.
Five years leading the Scrum teams building automation solutions for the wider organisation. I developed the measurement frameworks and coached the people delivering the work.
Frontend development, 2008 to 2017, then Scrum Master and Agile coach.
PSM I · PSPO I · ICP-ACC
Deterministic automation (Make.com, n8n), Agentic AI (Claude, OpenAI), APIs, MCP, REST and webhooks, Airtable, Microsoft (Copilot, Teams, 365), JavaScript, Agile, Scrum, Coaching